Keeping your offer fresh

You’re not stuck with your current offer as it is. Your offer has to be relevant and flexible, open to small shifts and changes without high risk: Your offer has to serve customer needs as they are today (check out Chapter 3 for all about assessing your customers’...

Networking —again?

Business people know what networking is, but many do not practice it. Let’s look at a few different types of readily available events and how they might benefit you and your firm. 1.    Attending a professional association meeting.  a.    This is a great place to...