Confronting Reality

The rubber hits the road when you get to the CONTRACT stage of the sale, the halfway point of the business development lifecycle. Well done!   The first half of the customer lifecycle goes from ‘everything is possible’ to ‘this is what we’re actually going to do’...

People have offers too

Some people have very clear offers (yes, people have offers too – it’s not just companies), whereas other people’s offers are very confusing. Take a look on LinkedIn for a few minutes to see what I mean. Perhaps you see a person going from studying the History of Art,...