People have offers too

Some people have very clear offers (yes, people have offers too – it’s not just companies), whereas other people’s offers are very confusing. Take a look on LinkedIn for a few minutes to see what I mean. Perhaps you see a person going from studying the History of Art,...

Keeping your offer fresh

You’re not stuck with your current offer as it is. Your offer has to be relevant and flexible, open to small shifts and changes without high risk: Your offer has to serve customer needs as they are today (check out Chapter 3 for all about assessing your customers’...